Kevin was kind enough to pass along this link:
http://www.marketingprofs.com/4/mcgovern30.asp
Its an article that basically re-states some of the concepts covered in my talk - and makes an important observation:
"Some people think that the only reason to write metadata is for the search engines. This is so wrong. In the first place, you don’t write metadata for search engines. You write it for people who use search engines. "
Certainly something to keep in mind.
andre
Posted by andre at July 13, 2004 11:40 PMA foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines. With consistency a great soul has simply nothing to do. by free online poker
Posted by: online poker at December 23, 2004 07:19 PM