Kevin was kind enough to pass along this link:
http://www.marketingprofs.com/4/mcgovern30.asp
Its an article that basically re-states some of the concepts covered in my talk - and makes an important observation:
"Some people think that the only reason to write metadata is for the search engines. This is so wrong. In the first place, you don’t write metadata for search engines. You write it for people who use search engines. "
Certainly something to keep in mind.
andre